SURVEY SHOWS THE POWER — AND BARRIERS — TO PERSONALIZATION A recent survey, “The Realities of Online Personalization”by Econsultancy and Monetate, breaks down the tactics and barriers to building customer experiences: 94% […]
Tag Archives: Milkshake
Humaness versus Artificial Intelligence – who will win?
ChatGBT, AI and the future of communication are hot topics these days. In today’s post, we are featuring two conversations: Our own Paul Hudson posted on LinkedIn last month about the future […]
Chain Reactions
On page 6 of “The Nudge”, the February 2023 issue of Milkshake, we share great ideas for marketing supply with our article “Chain Reactions”. According to Co-Founder of Muscle Lab, Andy Treys, […]
The Nudge
On Page 3 of Hudson Printing’s new February 2023 issue of Milkshake we learn about why influencer marketing matters. Co-founder of Get Hyped, Dan Coughlin states that of all the decisions in […]
A Case Study on Quality
One of the most famous Ford mottos is “Quality is Job 1.” The motto focuses on the intent of the motor company to build vehicles that last a long time and require […]
Sustainable Relationships – The Way Forward
The landscapes of many brands are changing quickly. Too many marketers are stuck in a bubble. Often, marketers find themselves shouting their messages at the target market, trying to force something down […]