MARKETERS WERE ASKED WHAT THEIR PERCEIVED ROLE IS WITHIN THEIR ORGANIZATION According to the B2B Marketing Effectiveness Barometer, the days of B2B marketing being the PowerPoint department are long gone. The survey […]
Tag Archives: Milkshake
Mystery Matters: A Note From Paul
The spirit of marketing is under attack, but great brand owners understand that their mission starts with the community they serve. They know that engaging directly with other people will never go […]
Harmonizing Sales and Marketing: Bridging the Gap for Growth
A Gartner Sales Practice study underlines the disconnect between sales and marketing efforts, finding that 75% of B2B buyers prefer a rep-free experience while also regretting purchases through digital channels alone. […]
Uniqueness vs Competition in the Digital Marketing Landscape
Derek Chew and Gianina co-founded Fullmoon Digital (FMDM) in 2017 to deliver effective ROI-focused campaigns and bridge the gap between brands and large advertising agencies. The marketing landscape has since become intensely […]
When The Going Gets Tough, Great Brands Invest
According to the The Marketing Practice’s annual B2B Marketing Effectiveness Barometer, there is a significant difference between leading B2B marketers and all the rest. Marketing Leaders, as defined by the survey of […]
Pioneering the Digital Frontier: The Success Story of Valeh Nazemoff
Valeh Nazemoff, the innovative founder of Engage 2 Engage, a digital marketing firm, was a visionary who shifted her operations to the cloud and initiated remote work for her team back in […]
Tactics: How to B2B
According to a recent survey by Demand Gen Report, 77% of B2B buyers said that they did not talk to a salesperson until they had done their own research. This highlights the […]
Head on a Swivel: A Note From Paul
Just like a person who chooses to use Chat GPT and shortcut their way to success, poor-performing brands look for a quick buck. History is riddled with stories of people trying to […]