Scarcity in Branding: A Key to Elevated Status and Loyalty In today’s competitive marketplace, brands are constantly seeking innovative strategies to stand out and captivate consumers. One such strategy, often overlooked yet […]
Tag Archives: marketing strategy
Tactics: The Role
MARKETERS WERE ASKED WHAT THEIR PERCEIVED ROLE IS WITHIN THEIR ORGANIZATION According to the B2B Marketing Effectiveness Barometer, the days of B2B marketing being the PowerPoint department are long gone. The survey […]
Harmonizing Sales and Marketing: Bridging the Gap for Growth
A Gartner Sales Practice study underlines the disconnect between sales and marketing efforts, finding that 75% of B2B buyers prefer a rep-free experience while also regretting purchases through digital channels alone. […]
Uniqueness vs Competition in the Digital Marketing Landscape
Derek Chew and Gianina co-founded Fullmoon Digital (FMDM) in 2017 to deliver effective ROI-focused campaigns and bridge the gap between brands and large advertising agencies. The marketing landscape has since become intensely […]
When The Going Gets Tough, Great Brands Invest
According to the The Marketing Practice’s annual B2B Marketing Effectiveness Barometer, there is a significant difference between leading B2B marketers and all the rest. Marketing Leaders, as defined by the survey of […]
Tactics: How to B2B
According to a recent survey by Demand Gen Report, 77% of B2B buyers said that they did not talk to a salesperson until they had done their own research. This highlights the […]
Success During a Labor Shortage: Increase Productivity With Fewer People
The labor market has seen a number of major challenges during the past few years, and companies are searching for ways to do more with less. Ray Sheehan, the founder of Old […]
The Importance of Flexibility in the Modern World Cannot Be Overstated
CHSGa, a major healthcare provider in Georgia, has seen significant success in its digital and print marketing efforts, but the biggest success comes when both strategies work in concert with one another. […]