It’s not only younger generations that have their eyes glued to electronics—all generations are consuming more digital content than ever before. Brands are turning to new content types to stand out and […]
Category Archives: Strategies & Trends
5 Simple Steps to Personalizing your Messaging
Personalization requires that you start simple and build on the complexity of your program. Building a robust personalized experience for users means determining your goals with personalization and the data required to […]
Two for the Price of One
It is amazing how productive we all are these days. Because we have eliminated the morning commute, business trips, and most of our in-person meetings, we have more time to produce. In […]
9 Tips to make your direct mail shine
You have your customer’s name, demographic information and mailing address, but do you have their attention? Now is the time to make your direct marketing shine. Check out these nine ways to […]
New Marketing and Sales Strategies for the Post-COVID Landscape
What will the “new normal” look like? While we don’t know for certain, B2B marketers will need to be at the top of their game. SageFrog recently published their “2021 B2B Marketing […]
Sustainable Relationships – The Way Forward
The landscapes of many brands are changing quickly. Too many marketers are stuck in a bubble. Often, marketers find themselves shouting their messages at the target market, trying to force something down […]