If you’ve been thinking about effective marketing strategies as of late, have you considered direct mail? Direct mail methods are used by many businesses to sell their products or services, ranging from […]
Category Archives: Marketing Tips
Following the Herd
According to Brad Kugler, founder and CEO of DirectMail 2.0, “there’s lots of competition and change, so you have to do something not only different, but effective to stand out”. Page 8 […]
7 Reasons Why Your Customers are Leaving
Jeff Rosenblum founding partner at Questus stated that “brands need to break their addiction to big campaigns and superficial messages, they need to focus on providing value at every stage of the […]
Brand Disloyalty
Page 4 of the April 2022 issue of Milkshake is targeted at brand disloyalty and how brands can overcome this problem. Using new strategies to discover why customers leave will lead brands […]
5 Simple Steps to Personalizing your Messaging
Personalization requires that you start simple and build on the complexity of your program. Building a robust personalized experience for users means determining your goals with personalization and the data required to […]
Personalization: Building a Relationship with the Community
Affectionate Segmentation and personalization is an extremely effective way of building and maintaining a positive relationship with your community. Page 4 in our February 2022 issue of Milkshake expertly dives into all […]
The Importance of Serving Your Target Community.
Recently, MMI Agency partnered with Olay to encourage girls to pursue careers in STEM fields. The goal was to listen to the community that the brand wants to serve to figure out […]
Dialog is the cornerstone of everything.
Looking to build a stronger connection with your customers? You can’t do this in isolation. Connection starts with conversation! It builds a sense of community among your customers, your staff members, and […]