General

Keep the Conversation Going

If companies want to develop strong relationships with their customers, they need to find ways to keep the conversation going. Businesses have a few ways to do this: First, businesses always need […]

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General

A Case Study on Quality

One of the most famous Ford mottos is “Quality is Job 1.” The motto focuses on the intent of the motor company to build vehicles that last a long time and require […]

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General

Criticizing Disruption

Everyone seems to be focused on innovation. What is the next big thing? How can we leverage our products and services to disrupt the status quo?  Perhaps this unhealthy focus on the […]

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How can brands reinvigorate trust?

Riding a major wave generated by people purchasing home workout equipment, Peloton was ready to expand beyond exercise bikes and decided to release treadmills. Then, the devastating news came in. A child […]

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