Staying On Balance… Within the exhausting digital landscape, customer engagement is often taken for granted. In the recent State of Customer Engagement Report 2023 from Twilio, it was noted that consumer expectations, […]
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Brand Tracking builds and maintains a healthy brand. According to Hanover Research, tracking 90% of brands that track the health of their brand commands higher prices and reduces customer acquisition costs. When […]
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BRANDING STRATEGIES AND CONTENT CREATION TOP WISH LISTS To stay ahead of the curve and maintain a competitive edge, today’s CMOs must be able to adapt to new challenges and opportunities with […]
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Tactile Triumphs: The Revival of Print in a Digital Era In the age of digital information, the timeless charm and impact of print strategies cannot be overlooked. Here’s how they’re revolutionizing audience […]
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Print content strategies can engage people effectively and stand out by leveraging the unique qualities of the medium. Here are a few ways they can help your brand stand out: Visual appeal […]
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The Benefits Of Taking Consumers On A Mystery Ride Increases demand The scarcity mentality has considerable influence over human behavior and a prominent role in economics. When perceived as scarce, a product […]
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Scarcity in Branding: A Key to Elevated Status and Loyalty In today’s competitive marketplace, brands are constantly seeking innovative strategies to stand out and captivate consumers. One such strategy, often overlooked yet […]
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MARKETERS WERE ASKED WHAT THEIR PERCEIVED ROLE IS WITHIN THEIR ORGANIZATION According to the B2B Marketing Effectiveness Barometer, the days of B2B marketing being the PowerPoint department are long gone. The survey […]
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The spirit of marketing is under attack, but great brand owners understand that their mission starts with the community they serve. They know that engaging directly with other people will never go […]
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A Gartner Sales Practice study underlines the disconnect between sales and marketing efforts, finding that 75% of B2B buyers prefer a rep-free experience while also regretting purchases through digital channels alone. […]
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Derek Chew and Gianina co-founded Fullmoon Digital (FMDM) in 2017 to deliver effective ROI-focused campaigns and bridge the gap between brands and large advertising agencies. The marketing landscape has since become intensely […]
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According to the The Marketing Practice’s annual B2B Marketing Effectiveness Barometer, there is a significant difference between leading B2B marketers and all the rest. Marketing Leaders, as defined by the survey of […]
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