A Good Time
General Motors, Procter & Gamble, and Camel cigarettes all came to prominence around 1935. In 1929, however, they were either unknown or lagging brands. What they shared in common was the way […]
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Lean on Me
Page 7 of the September 2022 issue of Hudson Printing’s Milkshake magazine is an interesting one teaching us about the importance of having reliable supply partners. Without a smooth supply chain process, […]
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Finding Your Marketing Balance
Page 4 of the September 2022 issue of Hudson Printing’s Milkshake magazine focuses on the benefits to finding your marketing balance. Customers and clients want more than just technical evidence that you […]
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The Age of Execution
On Page 3 of the September 2022 issue of Hudson Printing’s Milkshake magazine we gain useful insight into effective marketing strategies. In August 2022, Doritos initiated a nationwide hunt where any triangle […]
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Marketing’s Blind Spot
Customer lifetime value is the total worth to a business of a customer over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers […]
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Reincarnated – The Future of Print
Founder and CEO of Tantrum Agency, David Tann stated that “At some point. Whatever it is you are working on, it is going to come in the mail. That’s the moment where […]
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What Are The Six Metrics To Track Brand Performance?
Awareness Measured by brand recall and brand recognition. Brand recall measures if a customer remembers your brand after seeing its advertising while brand recognition measures a customers ability to recognize your brand […]
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Constant Learning
Exponential advances in technology have been changing the societal landscape for awhile now. Entire industries are being redefined and millions of jobs are impacted in the face of these disruptive forces. Trends […]
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Marketers Need a Robust Skill Set
86% say a lack of resources and capabilities impairs the performance of their team. The top deficiencies include: 44% Customer journey, acquisition, and conversion 42% Segmentation and personal-sized messaging scale 37% […]
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Marketing leaders are responsible for almost half of their company’s overall revenue. Two-thirds of marketing leaders say the pressure to deliver on revenue goals is very high or extreme. Revenue growth is […]
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High Impact
Preston Herrin, Founder and Managing Director of Management Consulting firm HCG Inc.Preston says today’s marketers can learn from the movie sequel “Top Gun Maverick”. Herrin believes that “Top Gun Maverick” delivers what […]
Continue Reading7 Steps to Competitive Advantage
Page 11 in Milkshake’s July 2022 issue features effective tips companies can use to gain competitive advantage in their marketplace. Step One- Employee Alignment Tasks carried out by personnel should match their […]
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