Tactics: How to B2B
According to a recent survey by Demand Gen Report, 77% of B2B buyers said that they did not talk to a salesperson until they had done their own research. This highlights the […]
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Head on a Swivel: A Note From Paul
Just like a person who chooses to use Chat GPT and shortcut their way to success, poor-performing brands look for a quick buck. History is riddled with stories of people trying to […]
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Success During a Labor Shortage: Increase Productivity With Fewer People
The labor market has seen a number of major challenges during the past few years, and companies are searching for ways to do more with less. Ray Sheehan, the founder of Old […]
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The Importance of Flexibility in the Modern World Cannot Be Overstated
CHSGa, a major healthcare provider in Georgia, has seen significant success in its digital and print marketing efforts, but the biggest success comes when both strategies work in concert with one another. […]
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How To Successfully Integrate Print and Digital Campaigns To Drive Success
Today, the most successful marketing campaigns will include both print and digital elements in an effort to more effectively connect with the target audience. According to Mike Flanagan, the Founder and President […]
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On Balance
Print and the State of Customer Engagement Within the exhausting digital landscape, customer engagement is often taken for granted. In the recent State of Customer Engagement Report 2023 from Twilio, it was […]
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Going All In
B2B MARKETERS HONING IN ON THE POWER OF DATA In case you missed it, the digital age of B2B marketing is here. According to eMarketer’s “U.S. B2B Marketing Data Spending Forecast 2023,” […]
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Meet Me At The Top
AN INSIDE LOOK AT WHERE YOUR CONTENT FITS IN THE BUYER FUNNEL Looking to formulate a better content strategy for 2023? How about 17 of them? Orbit Media Studios loaded up a […]
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Are You Talking To Me?
WHEN BUYERS WANT TO HEAR FROM YOU Many B2B sellers assume buyers don’t want or need to talk to them early in the buying process. According to the “Top Performance in Sales […]
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Tactics: Road Savvy
Your 5-step plan to a smooth marketing run Preparing for uncertain times requires a different marketing approach. Here are five actions from SCS you can take now: STEP 1 — REVIEW TECHNOLOGY […]
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Q&A – The Changing Landscape of Marketing
AGENCY LEADER WEIGHS IN ON THE CHANGING LANDSCAPE OF MARKETING – ABU NOAMAN Abu Noaman is the CEO of Elliance, an agency that brings prosperity to ambitious brands. He loves search engine […]
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Power Surge (6 Ways to charge your content marketing experience)
You know the content landscape can change on a dime, but do you know how to stay in step with it? Here are six ways to harness its power, complements of Content […]
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