Marketing Trends To Watch
- Operational AI will enable smarter, datadriven decisions in marketing.
- Automation in the creative process will improve image and video quality.
- A content authenticity team will combat misinformation.
- 80% of enterprise marketers will establish a dedicated content authenticity function.
- Product placement and sponsored content will replace traditional digital ads.
- Loyalty programs will be established by one in three businesses to retain customers.
- 70% of enterprise CMOs will prioritize accountability for ethical AI.
- Concerns over manipulative and biased uses of AI are raised by regulators and advocacy groups
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