B2B MARKETERS HONING IN ON THE POWER OF DATA
In case you missed it, the digital age of B2B 
marketing is here. According to eMarketer’s “U.S. B2B Marketing Data Spending Forecast 2023,” marketers should be fleshing out their digital strategies with the right mix of talent and tech, and fine-tuning messaging for the new B2B buyer. Here’s a look at B2B marketing data spend patterns from 2020-2024.
U.S. B2B MARKETING DATA SPENDING, 2020-2024:
| Billions and % Change | |||
|---|---|---|---|
| 2020 | $3.35 | Spending Change: | 4.0% |
| 2021 | $3.50 | Spending Change: | 4.5% |
| 2022 | $3.65 | Spending Change: | 4.4% |
| 2023 | $3.77 | Spending Change: | 3.2% |
| 2024 | $3.91 | Spending Change: | 3.8% |