You know the content landscape can change on a dime, but do you know how to stay in step with it? Here are six ways to harness its power, complements of Content Marketing Institute’s “12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends.”

STRATEGIZE

Content marketing is so much more than just social posts and newsletters. It takes time to plan your steps, such as regular blogs, consistent social media presence, and video curating.

UNDERSTAND YOUR AUDIENCE

Meet your audience where they are. Getting your content to the right people is easier than ever if you know where to look.

USE MULTIPLE CHANNELS

It takes five to seven touchpoints for a customer to remember your brand, so be everywhere. Content takes many shapes, so use as many channels as possible.

BE AUTHENTIC

Authenticity is all the rage today. Instead of a pristine, curated approach, try to be a bit more real with your customers. Consumers can see through the gimmicks.

TAKE ADVANTAGE OF SOCIAL MEDIA

While content marketing offers a much broader approach than solely using social media, these platforms are no longer optional if you want to compete in your niche.

INVEST IN DATA ANALYTICS

Data is one of the most powerful tools you have at your fingertips. Take the time to understand the digital metrics that can propel your brand to the top.