SURVEY SHOWS THE POWER — AND BARRIERS — TO PERSONALIZATION
A recent survey, “The Realities of Online Personalization”by Econsultancy and Monetate, breaks down the tactics and barriers to building customer experiences:
- 94% – agree personalization is critical to current and future success
- 56% – are not personalizing the web experience for visitors
- 72% – say they understand the importance of personalization but don’t know where to start and how to approach it
- 54% – express an inability to translate data into action
- 51% – say the most apparent barriers to personalization are technology and IT
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