A U.S. Postal Service® study revealed just how important mail is to our daily lives. Not only does your marketing piece get immediately into the hands of consumers, it gets immediately into the hands of consumers who are eager to see what’s in their mail. No other media channel can provide such a remarkable opportunity to get your message noticed.

MAIL GETS YOUR MESSAGE INTO WAITING HANDS.
98% of consumers bring in their mail the day it’s delivered. Of these, 72% bring it in as soon as possible.
77% sort through their mail immediately

MAIL TAKES YOU TO THE PERSON IN CHARGE.
90% determine which mail is kept for review.
81% review financial documents.
84% are the principal grocery shoppers.

MAIL BOASTS A LOYAL READERSHIP.
Consumers spend an average of 30 minutes reading their mail on any given occasion.
They spend 45 minutes with magazines, 30 minutes with catalogs and 25 minutes with direct mail.

USEFUL MAIL PERFORMS DISTINCT TASKS.
Browsing for new consumption.
Managing the home.
Overseeing finances.

Source: http://www.hudsonprinting-digital.com/Publications/Hudson/Hudson_Printing__Milkshake_Dec_2022/page_12.html