79% The percentage of executives who see positive ROI from brand tracking.

4/5 Nearly 4 out of 5 executives say brand measurement has a positive impact on their company’s top and bottom lines.

73% The percentage of executives who report brand tracking metrics have a positive impact on their business decisions.

The Top Business Goals Supported by Brand Tracking Data

49% Increase customer satisfaction

48% Strengthen market and competitive positioning

43% Track the success of existing products