Page 8 of Hudson Printing’s December 2022 Issue of Milkshake explains the importance of spending time and resources on engaging with current customers to continue building brand loyalty during hard times.

As organizations continue to make resource allocations across the board, distributing their resources among conventional vehicles like print and direct marketing, social and digital marketing channels, the current marketing landscape is growing more complex everyday.

Ali Kraus VP of Marketing at Benetrends Financial states that you should k eep marketing, especially to your existing clientele. Spending time and money communicating with and engaging with your current customers is crucial right now more than ever in order to maintain brand loyalty in trying times. Heading into a potential recession doesn’t mean you should cease promoting. Instead, Keep on going, keep pushing, and maintain the customers’ loyalty to your brand.