- Awareness
Measured by brand recall and brand recognition.
Brand recall measures if a customer remembers your brand after seeing its advertising while brand recognition measures a customers ability to recognize your brand among competitor brands. - Perception
Measures how potential customers perceive your brand. - Prior usage
Gives marketers a look at customers who have previously purchased your products. - Preference
Evaluates whether customers consider you a preferred brand. - Future Purchase Consideration
How likely are customers to purchase your products? - Brand Net Promoter Score
Measures if customers will promote your brand and its products to others.
