86% say a lack of resources and capabilities impairs the performance of their team. The top deficiencies include:

44% Customer journey, acquisition, and conversion

42% Segmentation and personal-sized messaging scale

37% Actioning on customer date insight

31% Demand generation and pipeline

30% Marketing planning to support digital growth

TOP 5 ORGANIZATIONAL DEVELOPMENT PRIORITIES IN MARKETING

61% Expand marketing automation across all functions

58% Deepen marketing capabilities across all channels

39% Better align marketing with lines of business

32% Upgrade marketing competencies of team

TOP 5 AREAS OF EXPERTISE WANTED IN A MARKETING LEADER

45% Go-to market execution and operation

38% Content and demand generation

33% Digital interactive marketing

25% Strategic planning, branding, and positioning

24% Sales intelligence and CRM