Page 9 of the May 2022 issue of Milkshake ‘I Write in Cursive’ highlights the resources that relate to the increased trust of a new technology product. Here are the resources ranked from the highest to lowest percentage:
- Professional peer reviews:51%
- Vendor experience: 45%
- Other users: 33%
- Case study: 31%
- Analyst report: 30%
- Friend/family reviews and recommendations: 30%
- Consultant: 25%
- Blogs/forums/discussion boards: 21%
- Company mandate: 14%
- Agency: 9%
- Advertisement: 6%
- Promotion: 6%
- None of the above: 10%
Interestingly, professional peer reviews, especially from colleagues and thought leaders top the list of resources your business can use to increase trust of a new product. For more insight into increasing customer trust subscribe to our magazine.