Competitive recon requires you to observe your ideal customer and conduct research on how your competitor is pursuing them. Our February 2022 issue of Milkshake details the best 7-step process to competitive recon bliss on page 9. Here’s a brief overview:

Step One: Research how top competitors position themselves in front of the target market.

Step Two: Research the state of the industry and zones of PR control.

Step Three: Research the knowledge third-party credibility channels have about the company.

Step Four: Determine optimal public opinion awareness of the company.

Step Five: Determine algorithm needed for PR and Marketing to change peoples’ views toward the company.

Step Six: Determine third-party credibility channels and key influencers required to reach target audience.

Step Seven: Determine content needed to convince channels and influencers to carry messaging to the company’s target audience.

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