There is a saying that if you can dream it, you can build it. This applies to marketing as well. The goal is to take a business consulting approach to client partnerships, allowing marketing professionals to understand the internal abilities, processes, and guidelines of the company to help them better engage with their audiences. The Creative Mischief team has taken this to heart, developing a cycle that can serve businesses well. The goal is to focus all resources on performing at 100 percent of their abilities 100 percent of the time. Learn more about the process in this edition of Milkshake by Hudson Printing.