Looking to build a stronger connection with your customers? You can’t do this in isolation. Connection starts with conversation! It builds a sense of community among your customers, your staff members, and your business. “People want to know that the brands they are investing in share similar values and viewpoints as their own.” – Milkshake by Hudson Printing, July 2021 Edition. Communication comes in a variety of ways. You can have conversations on social media, and interviews, and even through email.

If you want to keep the conversation going with your customers, here are a few important points to keep in mind:

Always give the customer a chance to speak.
Empathize with a customer by using plain language instead of jargon.
Use the right channel to engage with your customers, whether this is email, over the phone, or on social media.
Always keep the focus on the customer, not the company.
Validate the feelings of the customer and be responsive to their needs.

When your customers feel like you are listening to them, you can build a sense of brand loyalty, putting your business in a position to grow. Learn more about the importance of conversation in this publication of Milkshake by Hudson Printing!